Last week, I had the extreme privilege of attending the third annual Bing Ads Next event. Bing shared their vision for the future of search, along with some big announcements. Here are some of my favorite takeaways from the event. Bing Ads Editor for Mac This is by far the on the Bing Ads User Voice forum, and has been since at least 2012. I had honestly thought it was never going to happen. But it is, and we even got to see a live demo to prove it! More on this huge announcement at.

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Extensions Are King We saw previews of two new extensions. With Image Extensions, you can add an image to your ads: As we all know, pictures help boost click-through rates, so this is a big deal for advertisers. We also saw the new ActionLink extensions: These reminded me of the Facebook call to action buttons, which are quite useful. These are clearly e-commerce focused, with limited options for B2B, but it’s a good start. How do i install sims 2 for mac. Bing User Preference This isn’t a feature, but it’s super important.

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One of the biggest comments the folks at Bing hear is, “We get great results from Bing – there just isn’t enough traffic.” That’s definitely true for my clients. Bing is making strides, though: According to these stats, more people prefer Bing than Google. Bing Predicts Is Growing I talked about last year, when it was new. Now, it’s become almost ubiquitous: It’s scary-accurate, and is something Google doesn’t have at all. Cool Data on User Intent by Hour We’ve all made assumptions about when people use different devices, and what times of day the “serious” searches are taking place. Well, Bing has real data on this: This is a fascinating chart, especially the shopping portion. Great data to use for dayparting when launching a campaign, or when you don’t have enough of your own data to segment.

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The Winding Conversion Path The journey from initial search to purchase is a circuitous one, for sure: It moves from device to device, and across multiple different search queries. The takeaway for me here was that you need to be present on all devices, and use a variety of keywords to stay in front of your prospects. Remarketing and RLSA don’t hurt, either. It was a great conference in an intimate setting, and as usual, I learned a lot.

To read more about the event, check out this post by Erin Sagin at. Great summary. So good to see you at this event, Melissa! One of my biggest takeways is that as more users upgrade to Windows 10 and or purchase Windows 10 devices, Bing is going to gain search engine share and traffic volume from Google or query volumes may increase as search is integrated through Microsoft platforms. We will see demographics change, and CPAs depending on your industry may take a hit, possibly for B2Bs. Queries will also change with more voice activated search. It’s a very exciting time for Bing Ads and Microsoft in the search space.